Find the Gaps Before They Cost You Revenue

You already know alignment matters. The question is: where is yours actually breaking down?

Most mid-size B2B teams are working hard—but sales and marketing are measuring different things and calling it success. Marketing celebrates leads. Sales celebrates closes. Nobody celebrates pipeline.

The result? Leads sit in limbo. Blame builds quietly. Revenue stalls.

This checklist shows you exactly where the disconnect is happening.

In 5 minutes, you'll know:

• Whether you have a truly shared ICP (or just two different ideas of one)
• If your lead scoring reflects what sales actually needs
• Whether both teams are looking at the same pipeline—or two versions of the truth
• If your check-ins are tied to real data or just going through the motions
• Where messaging breaks down between what marketing promises and what sales delivers

24 checkpoints. 6 critical areas. One clear score.

No fluff. No theory. Just the specific places where most mid-size teams break down—and a starting point for closing those gaps.